Behind many a great company is a story about how they got started. Futurelife’s journey is no different. Through his experience in the food manufacturing business and exposure to the plight of malnourished and disadvantaged people in sub-Saharan Africa, entrepreneur Paul Saad identified a need to develop the most nutritious affordable product. It had to taste great by just adding water and was to contain the highest-quality ingredients.
With his vision intact, Saad established a research team comprising doctors and nutritionists who took two years to develop a product that offered so many benefits to help people lead a healthy “future life”. In 2008 the company Futurelife was born. Since then, Futurelife has become one of the fastest growing and credible health brands in South Africa’s functional food market, offering a variety of products that transcend consumer demographics. They are enjoyed by consumers ranging from top Olympians such as Chad le Clos, to families, recovering patients and factory workers.
Saad’s uncompromising belief in the power of healthy food has been the driving force of Futurelife since inception and remains as strong today. The vision remains ‘to improve the lives of people all over the world by making healthy, affordable foods’. The market for enhanced or functional foods continues to grow in line with consumers greater awareness of the need for health and wellness. As a global trend, consumers are navigating wellness with greater depth of knowledge. Heeding the call from consumers to manufacture products from non-genetically modified organisms (NON-GMO), Futurelife was the first company in the functional food market in South Africa to make the move to NON-GMO products.
COMPANY STATISTICS / DEMOGRAPHICS / HISTORY
Year founded: 2008
Founding member: Paul Anthony Saad
Your company’s Top Brands: Futurelife SmartFood, Futurelife High Protein, Futurelife Crunch, Futurelife Kids
New products: Futurelife Zero, Futurelife Smartbars
NATURE OF BUSINESS
Description of activity: Futurelife is a functional food company with a mission to improve the health and wellbeing of everyone by helping them to make the right nutritional choices in their daily lives.
Products/services offered: Scientifically-formulated, balanced, nutrient-dense food containing Moducare.
CONTRACTS & AWARDS
Environmental health and safety standards: SANS 10330:2007 (HACCP) Certificate
ISO rating: ISO 22000:2005
Recent awards: Big Brand Supplier Of The Year Award 2012 (National) Shoprite Checkers
Recent exhibitions/trade shows/conventions: Gulfood Show – Dubai (2014)
1 | Founded in 2008
2 | The first company in functional food market to move to NON-GMO products
3 | One of the fastest growing and credible health brands in South Africa
4 | Enjoyed by top athletes, including Olympic gold medallist Chad le Clos
5 | Vision to improve the lives of people by making healthy, affordable foods