The Northern Cape Tourism Authority (NCTA) is the official marketing agency for the Northern Cape and markets the Northern Cape as South Africa’s premier destination for extreme escapism, expoloration and adventure.

Strategy

The Northern Cape Tourism Authority’s marketing strategy objectives is to encourage tourism growth increased numbers, as well as increased length of stay and expenditure by provincial visitors (inter province) and domestic (national) visitors to the Northern Cape through segmented marketing approach and to exceed average national growth levels.

Brand

At the heart of the “Experience Northern Cape” brand is a robust understanding and appreciation of what the Northern Cape stands for, which can then be applied with value and consistency across a broad range of domestic and international tourism stakeholders.

The Northern Cape brand differentiate the destination from other provinces within South Africa (although part of it) to offer a unique visitor experience. The NCTA has developed an all-embracing brand promise which can be applied with equal relevance and consistency across a broad range of audiences and destinations to ensure we all deliver to the brand.

The NCTA has produced brand guidelines to assist in communication of the brand so that all tourism stakeholders and the industry can identify where they fit and how they can use the Northern Cape brand to deliver on the brand proposition. We have developed an extensive corporate brand toolkit which will allow all tourism stakeholders and trade to better coordinate the Northern Cape brand architecture so all can use it with equal relevance. With a single brand promise as well as aligned look-and-feel and tone-of-voice we can all benefit from cumulative brand strength.

Map

Contact details

Physical address
Tourism House
15 Dalham Road
Kimberley, 8301

Postal address
Private Bag X5017
Kimberley, 8300

Contact numbers
Telephone: 053 832 2657 (International: +27 (0)53 832 2657)
Facsimile: 053 831 2937 (International: +27 (0)53 831 2937)
Email: marketing@experiencenortherncape.com
Website: www.experiencenortherncape.com